WWE and Mars Wrigley renew long-term partnership

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WWE issued the next:

MARS WRIGLEY AND WWE® RENEW LONG-TERM PARTNERSHIP

Expanded Settlement Marks SNICKERS®’ Sixth Consecutive Yr as Presenting Sponsor of WrestleMania

NEWARK, NJ, and STAMFORD, Conn., February 18, 2021 – Mars Wrigley and WWE (NYSE: WWE) at present introduced the renewal of their long-standing partnership, making SNICKERS® the presenting accomplice of WrestleMania for the sixth consecutive yr, taking place Saturday, April 10 and Sunday, April 11, 2021 at Raymond James Stadium in Tampa Bay, Florida.

The expanded settlement consists of a number of items of customized video content material that includes WWE Superstars showcasing how “out-of-sortsness” could be resolved with a satisfying SNICKERS. The spots will air in WWE’s flagship TV packages Monday Night time Uncooked on USA Community and Friday Night time SmackDown on FOX, in addition to throughout WrestleMania on Peacock, NBCUniversal’s streaming service. New for 2021, the partnership names SNICKERS the Presenting Accomplice of the WrestleMania Important Occasion match, marking the primary time the marquee match has ever been sponsored.

“After an unpredictable yr, we’re excited to convey followers some higher moments by returning because the presenting sponsor of WrestleMania,” stated Michelle Deignan, Senior Director, SNICKERS. “We all know the passionate WWE fan base is hungry for some leisure, and we sit up for sharing these satisfying moments for the sixth yr in a row.”

“We’re proud to develop our partnership with Mars Wrigley and incorporate the larger-than-life personalities of WWE Superstars into SNICKERS’ standard marketing campaign,” stated Stephanie McMahon, WWE Chief Model Officer. “Our long-term partnership completely encapsulates WWE’s 360-degree strategy to activation and permits SNICKERS to leverage our international occasions and large digital and social scale along with world-renowned expertise.”

The partnership additionally consists of customized digital and social content material on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports activities channel and No. 5 most-viewed channel on this planet. Moreover, for the fourth consecutive yr, SNICKERS has launched limited-edition Starvation Bars that includes acquainted taglines of WWE Superstars Roman Reigns, Charlotte Aptitude, Sasha Banks, Alexa Bliss and The Miz. The bars will probably be on-shelf at Greenback Common shops starting in mid-March and out there whereas provides final.

WWE is coordinating with native companions and authorities officers relating to COVID-19 precautions, and can announce ticket availability and security protocols for WrestleMania 37 within the coming weeks. Data on further WrestleMania Week occasions is forthcoming.

About Mars, Included

Mars is a family-owned enterprise with greater than a century of historical past making numerous merchandise and providing providers for folks and the pets folks love. With greater than $35 billion in gross sales, we produce a number of the world’s best-loved manufacturers: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Alongside our client manufacturers, we proudly care for half of the world’s pets by means of our diet, well being and providers companies comparable to Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Companions™. Headquartered in McLean, VA, Mars operates in additional than 80 nations. The Mars 5 Rules – High quality, Accountability, Mutuality, Effectivity and Freedom – encourage its greater than 100,000 Associates to create worth for all its companions and ship progress they’re pleased with each day. For extra details about Mars, please go to www.mars.com. Be part of us on Fb, Twitter, LinkedIn, Instagram and YouTube.

About WWE

WWE, a publicly traded firm (NYSE: WWE), is an built-in media group and acknowledged chief in international leisure. The corporate consists of a portfolio of companies that create and ship unique content material 52 weeks a yr to a world viewers. WWE is dedicated to family-friendly leisure on its tv programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming could be seen in additional than 900 million houses worldwide in 28 languages. WWE Community, the first-ever 24/7 over-the-top premium community that features all dwell pay-per-views, scheduled programming and a large video-on-demand library, is presently out there in additional than 180 nations. The corporate is headquartered in Stamford, Conn., with places of work in New York, Los Angeles, London, Mexico Metropolis, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Further data on WWE (NYSE: WWE) could be discovered at wwe.com and company.wwe.com. For data on our international actions, go to http://www.wwe.com/worldwide/.

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